Papa Was a Rolling Stone

He was a player. A smooth operator. He was Don Juan and James Bond in one man. He didn't have much sense when it came to furnishing his sex palace. He had other things on his mind. When the ladies came by, which was every night, he'd lube 'em up with Canadian Club. It was a wild time. Your Dad was the first among his buddies to be in a threesome. Then your Mom, one of his many throwaway conquests, got pregnant and your Dad "did the right thing" and married her. Then you were born. Then he REALLY started drinking.

Canadian Club is doing its first advertising in 20 years. They've gone for the Old Spice approach, only without the knowing wink and a nod. They're serious. Real Men, Cool Men, drink Canadian Club.

More details on the campaign at Wine & Spirits Daily.

Scanned from the November 1 issue of Rolling Stone, the last issue of my subscription, according to the giant wrapper on the magazine. This one is so filled with Springsteen sycophantic sucking-up that the only thing I will miss about the magazine are the ads.