How To Facebook - Free From Your Competitor

I posted earlier this month about a Tennessee agency that understands social media (in addition to doing some nice old-school TV). They found that post and seemed to "Like" it. I corresponded a little with someone from the agency, expressing my concern that maybe they were giving away the keys to the kingdom with this Facebook tab, which pretty much explains what most agencies only pretend to explain.

They aren't concerned about that. They don't care if you steal it. In fact, it's aimed at marketers and developers, with definitions, explanations and even resources for code.

I like that confidence. That's like Peyton Manning holding a quarterbacks clinic for current NFL starters. "Sure, I'll teach you everything I know, but in the end, you're still Jon Kitna and I'm Peyton Manning."

Chicken Wings Sold with Football Hands

Despite the fact that they sponsor competitive eating events, my least favorite "sport," I have to hand it (zing!) to Krystal for this ad.

They're a small player in the world of fast food, (they have 420 locations and are popular with college kids. COINCIDENCE?) but this relatively inexpensive ad is innovative. Quirky and cheap and sure, it gets old after a couple viewings, but I hear there are others in the campaign. Can't seem to locate any agency info on who did this. Would like to know.

UPDATE: Matt says in the comments that the agency for Krystal is The Johnson Group out of Chattanooga, TN, a very fine city I have visited a couple of times. And The Johnson Group is my kind of agency, not just pretending to know about social media, but totally up to speed. At left is a photo of their building from their website, followed by the street view from Google. Note the street view does not have the aging, weather-worn identifier at the top of the building. Photoshop or new paint? 


And yes, they have my resume now.