Serve Cold. Drink Fast.

"Your Majesty! The people have no wine!"

"Let them drink Ripple."

From the vault they call YouTube. If you search it, it will come up.

Ripple, from Gallo, long regarded as the cheap wine for...winos, was once "the new drink for lively people." Marie Antoinette is winking at you in this old spot that follows the classic Mad Men era format of sickening jingle followed by zealous announcer.

"Twice the pleasure" is copywriter language for "a quick buzz."