Tuesday, March 11, 2008

Pretty Much Genius

How cool to have been in on the pitch that went, We're gonna create these off-the-wall banners ads for fictitious small businesses that have NOTHING to do with the car and we'll place them everywhere the likely Matrix buyer would visit. They’ll just be weird funny, like "Mr. Squirrel’s Pet Daycare" or "Sakura’s Animal Lingerie" or this one, which plays sportingly on the Soccer Hooligan stereotype of our Anglo cousins. They’ll be so bizarre that people will click on them and then they'll learn all about the Toyota Matrix when they’re directed to the equally off-the-wall yourotheryou website.”

Cooler still would be hearing the client say, "Go for it. Sounds like fun."

Unfortunately, it takes a dedicated detective with plenty of time on their hands to get to the meat of that website. Then again, when you name a car after a cult movie franchise, your demo might be really into finding clues and uncovering secrets.

Expect imitators of crazy wtf banners soon.

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