Wednesday, December 30, 2009

Field Hockey By Any Other Name Will Still Fail

When Native Americans played the sport, each team had 60 players. That might be awesome. (Click image for cool view.)

Got your season tickets yet?

Heavy metal soundtrack? Check.
Overexcited announcers? Check.
Scantily clad cheerleaders? No.

But that omission won't be responsible for killing the latest sport to try to establish a foothold in Orlando. Here's what will: No one will care. This town can barely support an NBA team that made it to the championship last year.

Professional Indoor Lacrosse.

And trust me, no edgy slogan like "Stick It!" is going to help.

Lacrosse, a fun and fast-paced game requiring speed, stamina and toughness, was apparently tired of being kicked around the edges of college campuses with the likes of Ultimate Frisbee. So they established a pro league. I'm sure it's a huge hit in Edmonton and Calgary, but Florida ain't gonna play. Here's the crowd turnout in Minnesota, an established lacrosse hotspot. Everett, Washington is getting a team this year. Boston got one last year. How's it going, Beantown? Yeah, I didn't think so. Boston's average attendance for their new team is 8,470 in an arena that seats 18,000. That's not good business.

Down here, it will be worse. No one is going to go to the games. I give it two years. Two years of front office staff and players going on radio stations, hyping it up, encouraging people to come and "See what it's all about!" Two years of poorly produced local commercials. And then, just as they left New York, the Orlando Titans will move somewhere else.

Good luck, boys, but I wouldn't start establishing any roots here.

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