Tuesday, July 17, 2012

Parents: Bust Your Wayward Daughters

VW is hyping its "low-speed corner illuminating headlights" on the 2013 CC with this full-page ad appearing in many publications.

This is a feature no one has cared about since it was first tried in the 1930s, so it was a tough sell for the people making this ad. "Big deal!" the copywriter said, "They only work at low speed. I can only see that being beneficial when your daughter, whose grades are slipping, is hiding in the bushes with that loser skater kid who needs his ass kicked."

And so they made an ad based on that.

If you've seen a new CC on the street, you know it's not a bad looking vehicle with way more going for it than this. Copy reads: "It's a simple solution that may lead to some complicated conversations."


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