Monday, January 15, 2007

A Strong and Simple Beat That You Can Dance To

From time to time, I am amused (OK, daily) by the words tossed about in the industry of late. So, I present this:

Wrap your arms around this
And going forward we’ll enhance
As you begin to ramp up
We'll do the ROI dance

We’re delivering on the action items
eating low hanging fruit snacks
We’re monetizing and strategizing
So go on, Push Back

Customize the experiential
And reciprocate the exchange
Network with some CMOs
And keep looking downrange

You gotta get you some core values
Do some due diligence
How about some needs based research?
Or a customer experience?

It’s a value-added impactful thing
If you have to ask, never mind
We’re doing business in a dynamic way
Driving outcomes from time to time

Previously in Business Speak.

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