Tuesday, March 13, 2007

Underground: The New Mainstream

Rented Idiocracy. I recommend it, if for nothing else than the movie's running commentary on marketing. Don't expect too much, as it is a satire about a dumbed-down nation, but the many (and brilliant) stabs at corporations were severe enough to cause this movie to have to go underground.

No studio backing for its release. No marketing push. Left to flounder in limited runs in 16 cities, in some cases being billed as "Untitled Comedy by Mike Judge." Then dumped on the DVD market with no publicity, hopefully to die a quiet death. That's what happens when you bite the hands of Starbucks, Costco, Carls' Jr., FedEx, American Express, Fox News and more. People wear disposable logo shirts in the year 2505 and anyone who reads is "a fag."

I hope this movie becomes a cult classic. If not here in the US, I'm pretty sure Brits, Europeans and Aussies will love it for the knife it twists in our easily mocked culture. Good rundown of the mutilated logos at Under Consideration.

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  • That's the same future world I see in my nightmare daydreams. Actually tried to find this at Blockbuster but no go. Will look harder.

    By Anonymous captain flummox, at March 20, 2007 at 2:50 PM  

  • On a recent trip to Blockbuster to get another 24 fix, I asked the clerks how Idiocracy was renting.

    Very poorly, they said.

    It's on On Demand if you have that service.

    By Blogger Jetpacks, at March 20, 2007 at 3:17 PM  

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