Locals Only - Part IV
Since 1969, Weichert Realtors has been perfecting a smarter approach to real estate focused on the needs, concerns, hopes and dreams of our customers.
And this is a picture of our corporate office. Or maybe it's a picture we got from a stock photography house in Hungary, but it clearly shows you our incredible diversity. Yes, the bossman is still a middle-aged white guy, but look at his team! It's a veritable United Nations of Diverse Real Estate Talent!
Weichert has 500 company-owned and franchised sales offices in key markets throughout the U.S.
It's those franchised sales offices I'm worried about. I'm fearing corporate isn't watching their local ads very carefully.
Found this today in one of those thrown-on-the-driveway printed on pink, yellow or blue paper local ad rags that gets walked straight into the garage and tossed in the bin.
The man is chained to a house. He is apparently dragging it. His head is giant. He looks horrified. The helpful copy lets us know that "Selling your home doesn't have to be a "drag" with "drag" courteously quoted, just in case we didn't "get it."
There you go, account execs. Now you know why the creatives cringe when you walk into their offices. Or more likely: you think this ad kicks ass.
Locals Only Part III
Local Only Part II
Locals Only Part I
And this is a picture of our corporate office. Or maybe it's a picture we got from a stock photography house in Hungary, but it clearly shows you our incredible diversity. Yes, the bossman is still a middle-aged white guy, but look at his team! It's a veritable United Nations of Diverse Real Estate Talent!
Weichert has 500 company-owned and franchised sales offices in key markets throughout the U.S.
It's those franchised sales offices I'm worried about. I'm fearing corporate isn't watching their local ads very carefully.
Found this today in one of those thrown-on-the-driveway printed on pink, yellow or blue paper local ad rags that gets walked straight into the garage and tossed in the bin.
The man is chained to a house. He is apparently dragging it. His head is giant. He looks horrified. The helpful copy lets us know that "Selling your home doesn't have to be a "drag" with "drag" courteously quoted, just in case we didn't "get it."
There you go, account execs. Now you know why the creatives cringe when you walk into their offices. Or more likely: you think this ad kicks ass.
Locals Only Part III
Local Only Part II
Locals Only Part I
Labels: creatives vs sales, diversity, local advertising, locals only, real estate advertising, stock photography, Weichert Realtors
Sent into orbit at
12:44 PM
4 Comments:
“And realtors abide by a code of ethics too!”
Weichert. They’re everywhere. Freaking hate them. Used them once–hate them forever.
By
Anonymous, at May 23, 2007 at 2:34 PM
also italics on "have." without their help, I would NEVER get this "ad."
By
copyranter, at May 23, 2007 at 3:05 PM
I don't like those stock shots with the big heads.
By
Thinking In Vain, at May 23, 2007 at 3:55 PM
actually, the photograph depicts a sampling of the minorities weichert will ignore and/or steer toward "colored" neighborhoods.
By
HighJive, at May 23, 2007 at 9:43 PM
Post a Comment
<< Home