Wednesday, June 06, 2007

The Scent That Sets Her Apart

Copyranter comments on the print version of this promotion found in last Sunday's NYT. It's HBO, getting you psyched for season 2 of the hit series Big Love with some clever faux advertising. Nice job of mimicking (mocking) the perfume spot genre, just as they did to the pharma template with Polygarol. Someone at CR's blog says this is the work of Creature/Seattle, but I don't find any HBO stuff on the "work" page of their intriguing site.

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  • Matt Peterson and Jim Haven (co-founders of Creature) did these ads -- I don't think they have updated the work section of their site because they are super busy on more cool stuff.

    By Anonymous Anonymous, at July 9, 2007 at 4:04 PM  

  • Cool, anonymous. Can you tell Matt and Jim that I have a lot of free time on my hands right now and wouldn't mind one bit helping them create more cool stuff, since they are super busy?

    By Blogger Jetpacks, at July 10, 2007 at 11:10 AM  

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