Friday, February 15, 2008

Big Love for Network Solutions

I like these banners for Network Solutions where the old man’s mouth moves like a marionette’s as he talks about his 36 brides in some sort of unsubtle joke about polygamy. The casting is great, if you can call picking a picture of an old man for a banner campaign “casting.”

It’s the crude cutout nature of it that works for me. Not unlike the men’s faces affixed to screaming girls in the Baconator spot.

Not that the ads get me to go to Network Solutions. GoDaddy stole my “mindshare” for that market years ago when they undercut everybody on domain name pricing.

And doesn't "Network Solutions" have such a late 90s ring to it? So World Wide Web. But I guess they were ahead of their time, since the company was founded in 1979.

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Wednesday, June 06, 2007

The Scent That Sets Her Apart

Copyranter comments on the print version of this promotion found in last Sunday's NYT. It's HBO, getting you psyched for season 2 of the hit series Big Love with some clever faux advertising. Nice job of mimicking (mocking) the perfume spot genre, just as they did to the pharma template with Polygarol. Someone at CR's blog says this is the work of Creature/Seattle, but I don't find any HBO stuff on the "work" page of their intriguing site.

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Saturday, May 26, 2007

Big Pharma for Big Love

HBO's show about a polygamist family in Utah is just plain bizarre - and well written. This spoof ad promoting the show is excellent. But I love spoof ads, especially ones with lots of juvenile not-so-subtleties like bananas, hotdogs, sprinklers popping up and more. (Note the extra special gag with a very high MSHI* rating as the husband holds the rake in the background as the three wives sit at the table.)

*Middle School Humor Index

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