Wednesday, June 06, 2007

The Scent That Sets Her Apart

Copyranter comments on the print version of this promotion found in last Sunday's NYT. It's HBO, getting you psyched for season 2 of the hit series Big Love with some clever faux advertising. Nice job of mimicking (mocking) the perfume spot genre, just as they did to the pharma template with Polygarol. Someone at CR's blog says this is the work of Creature/Seattle, but I don't find any HBO stuff on the "work" page of their intriguing site.

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