Tuesday, August 07, 2007

Echoes With the Sounds of Salesmen

The Award for Worst Radio Ad Campaign for the Summer of 2007 goes to Patriot Financial, a mortgage broker. Patriot "was formed in October 2001, shortly after the tragic events of 9/11. The spirit of America's patriotism was the inspiration and motivation for our company and our corporate name." Wow. I'm sold on them now. That's some serious integrity there. These three goateed gentlemen are Zach, Jason and Clinton, and they comprise the Executive Staff of Patriot Financial.

The spots in question utilize the fake conversation format, where two office mates are talking and one of them wants to "pick the brain" of the other about his recent refinance. He glowingly describes his great fortune in finding Patriot. His female coworker wonders if he has a phone number for Patriot. Why of course he does, and he even remembers it. She repeats it to him as a question. He confirms her question by repeating the number again. Then, a horrendous jingle comes on in which the phone number is repeated in song, with what sounds like a child's off-key xylophone accompanying the singers.

If you live in a state where Patriot is doing business, I'm sure you share my pain. I have no doubt they are doing this for a reason, and they can likely cite stats that show people came to them via their radio ads. That's wonderful. But it was hatred for radio like this that made me pursue a career in production and commercial writing. If anyone knows where I can find these ads online, I'd love to share them with readers of this blog, just so you can cringe in horror with me. I'm a sadist that way, I guess.

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  • That does it. I’m switching to these guys.

    By Blogger Make the logo bigger, at August 7, 2007 at 4:43 PM  

  • Under provisions in the Patriot Act, these morons’ campaign could be categorized as domestic radio terrorism, permitting us to lock them up in a Gitmo-style prison of our choosing. Just a thought.

    By Blogger HighJive, at August 7, 2007 at 6:58 PM  

  • We even monitored the spot without a court order too.

    By Blogger Make the logo bigger, at August 8, 2007 at 12:28 AM  

  • There should be a free site with audio files of all radio radio spots running. (I assume there's a paid monitoring service for this.) Better yet, radio stations should host the spots they have in rotation. I'm sure the sales weasels could pitch that successfully. Or at least, Patriot should put the spot on their site. In short, there's no good reason I can't think of why we shouldn't be able to hear any spot any time we want, if we're that deranged.

    By Anonymous oija repairman, at August 9, 2007 at 7:29 PM  

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