Reinvigorating the American Brand

While waiting for the Republican Debate to begin last night, I tuned in to Bill O'Reilly, who had as a guest his buddy Dennis Miller. Dennis was waxing on about Iraq, among other things that he, as a comedian, is equally expert in and qualified to discuss.

Here's a portion of the transcript of what Miller had to say about the US getting involved in Iraq:

"And you know, people always say there were no WMDs, they felt misinformed. I didn't. I never thought there were WMDs. I thought we had to go in and cuff this guy around to reassert our place in the world. I think it was a reinvigoration of our brand, and I'm glad we did it."

Nice mediaspeak there, Dennis. Invading Iraq was a "reinvigoration of the American Brand."

(He was not joking. Go watch the clip. Scroll down to "Miller Time.")

I guess when you "reinvigorate a brand," in Miller's view, you reshape it into something unrecognizable from what it was, alienate your existing customer base, dilute your stock, then send out conflicting messages through a revolving door of senior management, pretty much assuring you will never acquire any new customers.

You're a genius, Dennis. You should work in advertising.

Reinvigorating the American "brand."

Kinda like what Just For Men did for your beard?