When Nonsense Becomes Creative

The spammers learned very quickly that to be upfront in their subject lines was going to send their direct mail pieces straight to the spam folder. Then they developed tricky ways to spell, like "V!@gra." That practice eventually caught up with them, so now they just make shit up. Crazy unpronounceable words that make no sense.

Here's a little game. Of these nonsensical subject lines, I will randomly pick one. What are the odds that the email will address my manhood?

I'm going to pick the 4th email, titled "zereiruj". It's got a nice ring to it. It's a pretty word that might mean "postcard skies" in some exotic language.

Envelope please.

(drum roll)










Damn! Didn't see that coming.