Furniture Ad Stimulates Lingerie Sales
ScanDesign, a trendy furniture company with stores throughout Florida, does some passable advertising. But I'm a little perplexed by what appears to be a very unoriginal idea in this current campaign, seen here as it appears on their website, and catching my eye this morning in the form of an outdoor digital board on Interstate 4.
Hmmm. Lingerie-clad angels. Why does that seem familiar? And just in time for Valentine's Day.
Yes, I know "there is nothing new under the sun," and there are very few "original" ideas left in this world oversaturated with advertising, but come on - this one seems blatant.
Hmmm. Lingerie-clad angels. Why does that seem familiar? And just in time for Valentine's Day.
Yes, I know "there is nothing new under the sun," and there are very few "original" ideas left in this world oversaturated with advertising, but come on - this one seems blatant.
Labels: cool design, furniture, lingerie, originality, outdoor signage, scandesign, sex in advertising, Sex Sells, Valentine's Day, victorias secret
2 Comments:
And it got your attention....
By Anonymous, at February 12, 2008 at 12:44 PM
um, february is supposed to be black history month. the least they could have done was put rosa parks in lingerie.
By HighJive, at February 12, 2008 at 7:03 PM
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