Tuesday, February 12, 2008

Furniture Ad Stimulates Lingerie Sales

ScanDesign, a trendy furniture company with stores throughout Florida, does some passable advertising. But I'm a little perplexed by what appears to be a very unoriginal idea in this current campaign, seen here as it appears on their website, and catching my eye this morning in the form of an outdoor digital board on Interstate 4.

Hmmm. Lingerie-clad angels. Why does that seem familiar? And just in time for Valentine's Day.

Yes, I know "there is nothing new under the sun," and there are very few "original" ideas left in this world oversaturated with advertising, but come on - this one seems blatant.

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