Put Your Ass in The Air Like You Just Don't Care

Reminiscent of the Casare Paciotti ad from a few years back, we have a passed out woman, martini glass on the floor, face down on a white leather couch in a short dress. She is but the next local model in a series of ads for Scan Design, a trendy Florida furniture store known for provocative, odd ads.

She is in love with her couch. Why is that so wrong? So she's a potential victim of date-rape by her lusty couch. Why is THAT so wrong? She is in love, and the couch knows it can have its way with her, because it respects her in the morning.

Scan Design excuse themselves in the copy of this ad, explaining that the idea came from a painter who was simply trying to win their competition, the theme of which was "Fall in Furniture Love." The painting is the template for this ad. It's an ad within an ad. So clever.  Rustin Robinson painted a woman passed out face down on her knees, bent over a couch with her ass in the air. And he won. (Click image for the big.)

Long-Legged Lady in Glittery Gold Get-up Corrals Cow Couch

A Florida furniture store I have never been to nor shopped at is featuring this ad in print and outdoor this month. And on their website is this interesting image, not that they're trying to point you toward the woman's crotch or anything. Just a nice table.

Previously:
Furniture Ad Stimulates Lingerie Sales

Furniture Ad Stimulates Lingerie Sales

ScanDesign, a trendy furniture company with stores throughout Florida, does some passable advertising. But I'm a little perplexed by what appears to be a very unoriginal idea in this current campaign, seen here as it appears on their website, and catching my eye this morning in the form of an outdoor digital board on Interstate 4.

Hmmm. Lingerie-clad angels. Why does that seem familiar? And just in time for Valentine's Day.

Yes, I know "there is nothing new under the sun," and there are very few "original" ideas left in this world oversaturated with advertising, but come on - this one seems blatant.