Friday, April 11, 2008

That Elusive Bible College Demo

Matching sweaters? Check.
Matching white pants? Check.
Matching white socks? Check.
Matching white Keds®? Check.

We're all set, Nancy! Let's go out to the woods on our bicycles and study the Bible on a split rail fence.

A quick check of the Keds website reveals they still have that iconic blue rubber logo. And judging by their new campaign, Be True, they know just who they want in a customer - who they've always had - very clean white chicks between the ages of 20 and 40 who want to be adventurous, but don't really want to be adventurous.

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