Wednesday, September 24, 2008

I'll Be Your Jackass of New Media

Rick at Blog World & New Media Expo says I’m a “jackass” because I shat all over his just-finished blog conference back in July on this site. For those who don't know, Blog World Expo is "the world's largest blogging trade show and conference dedicated to promoting the dynamic industry of blogging and new media." Rick also tells me, “Glad you didn't come. If you change your mind and decide to come next year, please think again and don't.” I assured him I will not be there.

I’m on the record, Rick, as thinking this whole blogging consultancy industry is a sack of crap. My opinion hasn’t changed.

I'm not saying blogging has no place in business. That would be stupid. But social media should be common sense and we needn't have silly new titles like Social Media Guru and New Media Maverick. We don't really need a conference to tell us how to blog. What's more, huge investments are being sunk into something that can show very little in return. All the tools you need are free.

Here are a bunch more opinions of mine on the subject. So maybe I am writing the book. Or hosting the conference. And maybe I'm just a shitty capitalist.

The Corporate Blog Challenge
Enrage The Consumer
Save The Money and Get a Kid to Do It
Cold Call Carl: Selling Twitter Consultation
The Podcast is Dead
Cold Call Carl: He Keeps on Dialing
Buy the Book - Attend the Seminar
There's a Comment Pending Approval

Your Company Blog Bites
Drinking the Kool-Aid - Not Catching a Buzz
Be Sure Your Sins Will Find You Out
Your Title Was Boring and I'm Busy
If You Can't Trust a Paid Blogger
Relevance - It's a Beautiful Thing

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  • I wonder if calling another blogger a "jackass" was one of the best practices for corporate blogs discussed during this compelling conference.

    "Hey Dell, your computers seem to crash a lot."

    Dell: "Stop being such a whining jackass."

    Speaking of Cuban, he proclaimed this week that "The Internet has matured. It's not where all the excitement will happen over the next five years."
    You're right, Mark. This whole interweb thing is just a fad.

    By OpenID marriedtotheenemy, at September 24, 2008 at 12:02 PM  

  • i don't get it. did dick, i mean rick, make the comment at blogworld? didn't realize you were so well-known. congrats, dude.

    By Blogger HighJive, at September 25, 2008 at 1:15 AM  

  • No, HJ. He followed a link from AdRants to here:

    By Blogger Jetpacks, at September 25, 2008 at 6:06 AM  

  • Did he also tell you he wouldn't pick you for his kickball team next time?

    A smart blog consultant would have seized the opportunity to connect with you, request to guest post on your blog to support his little bloggy hoe-down. Maybe even live-podcast a video debate with you, allowing fans on both sides to weigh in.

    Yup, that's what a smart blog consultant would do.

    By Blogger M.M. McDermott, at September 25, 2008 at 2:45 PM  

  • ok. but it's still pretty cool that he tracked you down. the asshole clearly spends too much time online. i'll bet he runs a dozen blogs but doesn't have a single human friend.

    By Blogger HighJive, at September 25, 2008 at 7:07 PM  

  • While I tend to agree with you JP that much of this stuff seems like common sense, I'm sure you've checked out Copyblogger and seen how popular his blog is, how many comments he gets about insights like "writing complete sentences in your blog is a great way to hold readers interest."

    Same way people eat up anything in list form. Call this "Top 5 Reasons I Think Blogging Should Be Common Sense" and people will pass it around.

    Something PT Barnum once said always comes to mind at times like this.

    By Blogger Alan Wolk, at September 26, 2008 at 11:39 AM  

  • I just blogged about this on my blog!


    To Alan’s point, true. There are always going to be blogs popular simply because they have a Top 10 or a How-To list.

    By Blogger Make the logo bigger, at September 26, 2008 at 6:12 PM  

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