Where's My Jetpack?: Texas is to Levi's as Alberta is to Wal-Mart Jeans

Monday, September 01, 2008

Texas is to Levi's as Alberta is to Wal-Mart Jeans

Two ads for two very different locations in the same publication using the same "leather jeans tag" styled logo. It is supposed to give you the impression that Texas/Alberta are rugged, casual, playful, tough, exciting, outdoorsy and leathery. Not sure, but I think Texas used this idea first, proving once again that Canadians are just jealous camp followers*.

Which reminds me, time to revive the "Statements on States" tourism reviews.

Part I
Part II

* I am joking, Canadians. I love you. I can prove it.

Labels: Alberta, Canada, Levi's, state tourism, Texas, tourism, Wal-Mart

4 Comments:

Not that it matters, but Wal-Mart sells Levi's.

By Anonymous, at September 1, 2008 at 4:25 PM
You know what I meant - Faded Glory

By RFB, at September 1, 2008 at 5:29 PM
Six flags isn't just an amusement park, ja know...Texas really used to be its own country, so I love that slogan. Then again, I'm a homer. We're the Chuck Norris of states. Even if we didn't invent the "jeans tag" idea, it became ours as soon as we used it. God I love this state!

By thompanilla, at September 1, 2008 at 6:52 PM
alberta (my home province, for my sins) is supposed to be a kind of "texas of the north" - oil, cattle, cowboys, guns. maybe they share an agency, too.

By g., at September 2, 2008 at 9:01 AM