A View of Advertising - From The Other Side
My local 7-11’s cast of clerk characters is pretty consistent. Not a lot of turnover at this store. One of the best is Babu, a man probably in his late 50s who is as sarcastic a person as I have ever met, so naturally I think he's great. I sometimes think the character of Apu on The Simpsons was based on Babu.
If someone buys a lottery ticket, Babu berates them with a smile, telling them the lottery is all a scam and if you don’t live in Miami you simply can’t win. If a red-eyed landscaper is buying a single blunt, a Big Gulp and a stack of junk food, he will mutter “Don’t you think you’ve smoked enough pot today?”
And this conversation took place yesterday.
Babu: So, where do you work, Dave?
Me: Down at [international megacorp’s identity redacted].
Babu: What do you do for them?
Me: I’m a writer.
Babu: What do you write?
Me: Advertising, mainly.
Babu: So, like publicity. And everything is a wonderful story!
Me: Yeah, that’s a good way to put it.
Babu: (laughing) So, I see. You are a hypocrite! And a liar!
Me: Thanks, Babu. I’m going to go kill myself now.
If someone buys a lottery ticket, Babu berates them with a smile, telling them the lottery is all a scam and if you don’t live in Miami you simply can’t win. If a red-eyed landscaper is buying a single blunt, a Big Gulp and a stack of junk food, he will mutter “Don’t you think you’ve smoked enough pot today?”
And this conversation took place yesterday.
Babu: So, where do you work, Dave?
Me: Down at [international megacorp’s identity redacted].
Babu: What do you do for them?
Me: I’m a writer.
Babu: What do you write?
Me: Advertising, mainly.
Babu: So, like publicity. And everything is a wonderful story!
Me: Yeah, that’s a good way to put it.
Babu: (laughing) So, I see. You are a hypocrite! And a liar!
Me: Thanks, Babu. I’m going to go kill myself now.
Labels: 7-11, ad business, advertising, commentary, Southland Corporation
5 Comments:
Everyone uses the example of McDonalds as their example of America's less than useful gifts to the world. I prefer to use 7/11. They're exactly the same wherever in the world you find them.
By Stanley Johnson, at September 10, 2008 at 9:58 PM
< winks and nudges >I'd read a blog by Babu. < / winks and nudges >
By M.M. McDermott, at September 11, 2008 at 11:40 AM
Ha ha, I like Babu.
By Thinking In Vain, at September 11, 2008 at 6:51 PM
I think Babu sounds like a useful gift to the world.
By Anonymous, at September 12, 2008 at 2:54 AM
Babu kicks ass.
By Anonymous, at September 15, 2008 at 6:01 PM
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