Friday, September 05, 2008

You Go, (to South Carolina) Girl!

The rage in travel advertising is the "girlfriends getaway." And it's always done the same way. Chicks love, what class? That's right! SHOPPING!

Clichéd, hackneyed and desperate, South Carolina's attempt to get the girls to go wild include these tired images and this sad copy:

Welcome to the shoe-lovers guide to Girlfriend Getaways in South Carolina!

Spending time with your girlfriends, sister or Mom is a great way to share experiences and create memories. But how can they really appreciate a description of a beautiful sunrise at the beach or laugh about getting lost on the back roads of South Carolina only to discover a fabulous winery unless they were there?

So grab your best friend, pack a bag, and book a trip to South Carolina! And don't forget to take home those trophée-chaussures.

Shoe-lovers guide? Of course! All women are obsessed with footwear! And wineries. Chicks also love to pepper their language with what little French they know, showing how sophisticated they are, right ladies?

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6 Comments:

  • getting lost on the back roads of South Carolina only to discover a fabulous winery

    Living outside of Columbia, I get lost on the back roads of South Carolina far too often. There aren't fabulous wineries there. Trust me, if you've found a fabulous winery, you're either not on the back roads or you're actually in South California.

    It's one of the few states I've been in that I feel very, very afraid of breaking down in rural back roads.

    C'est tres mal. Merde.

    By Anonymous Anonymous, at September 5, 2008 at 11:34 AM  

  • This ad makes me feel dead inside. Not even a little intrigued.

    By Anonymous Anonymous, at September 5, 2008 at 11:46 AM  

  • And there's nothing chicks love more than getting lost on forgotten back roads. So many scary movies start that way.

    By Anonymous Anonymous, at September 5, 2008 at 11:59 AM  

  • Just glad that sweet ole girl, Hanna, decided to head to South Carolina.

    By Blogger longrooffan, at September 5, 2008 at 7:28 PM  

  • “Multicultural” advertisers are going after girlfriends too.

    By Blogger HighJive, at September 6, 2008 at 2:47 AM  

  • I absolutely dislike shopping malls. Every time I need something from there, it's a quick in and out. Otherwise, I get an itchy in-need-to-get-out-of-here sensation.

    Stereotyping, I tell ya...

    By Anonymous Anonymous, at September 6, 2008 at 2:27 PM  

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