Tuesday, October 14, 2008

Somewhere a Mexican Bartender Wants His Royalties

Who knows how it started? My guess is it was down at Rosarito Beach in Baja, back in the days when you could eat lobster, rice and beans all night and drink like a king for next to nothing. The beachside bartender stuck a lime in a Corona for some underage surfer girl who didn't like the taste of sub-par Mexican beer. She went, "OHMIGAWD! This is RAD!" and proceeded to get drunk.

Fast forward a couple decades. Corona, a beer once considered human urine by Americans is now a major player. Its brand is fun and firmly established. And now the big American breweries (Miller, Bud) have to create a lime-infused beer in a lame game of catch-up.

I'd hate to have to work on that account.

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3 Comments:

  • Heh, they're behind the curve already! Miller trumped them by at least a year with "Chill":

    http://www.millerchill.com/

    By Blogger warren, at October 14, 2008 at 4:25 PM  

  • yeah, Warren, I mentioned them in my tags - should've talked about them in the post - might go edit that now

    By Blogger Jetpacks, at October 14, 2008 at 4:29 PM  

  • I 100% approve the moose hunting chick. But when you think about it, how often do you see marketing people playing catch up with other brands. Better yet, how often have you pitched an idea that has been put on the shelf for a year even and gets pulled out and published as was when the competition does something similar? It's some sad shit and when you think about it, would you really like a Bud Light that tastes like lime?

    Didn't think so.

    By Blogger Joker, at October 21, 2008 at 3:30 PM  

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