Somewhere a Mexican Bartender Wants His Royalties
Who knows how it started? My guess is it was down at Rosarito Beach in Baja, back in the days when you could eat lobster, rice and beans all night and drink like a king for next to nothing. The beachside bartender stuck a lime in a Corona for some underage surfer girl who didn't like the taste of sub-par Mexican beer. She went, "OHMIGAWD! This is RAD!" and proceeded to get drunk.
Fast forward a couple decades. Corona, a beer once considered human urine by Americans is now a major player. Its brand is fun and firmly established. And now the big American breweries (Miller, Bud) have to create a lime-infused beer in a lame game of catch-up.
I'd hate to have to work on that account.
Fast forward a couple decades. Corona, a beer once considered human urine by Americans is now a major player. Its brand is fun and firmly established. And now the big American breweries (Miller, Bud) have to create a lime-infused beer in a lame game of catch-up.
I'd hate to have to work on that account.
Labels: alcohol advertising, baja, beer, Bud light lime, Corona, homemade comics, mexico, miller chill, Rosarito beach, socal, surf
Sent into orbit at
1:21 PM
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