Friday, January 30, 2009

Obama Will Get You Better Insurance

In no danger of losing their crown as the Kings of the Stupidest Banner Ads in the History of Earth, (who can forget dancing gay cowboys?) is now on the Obama bandwagon.OK, but what does Barack Obama have to do with my auto insurance rates, and why is he wandering around the country with his arms folded and a scowl on his face?

And why does the White House float around the country, eluding Obama? Is it a political statement on the part of lowermybills? Is it a game? Are you supposed to help Obama find his house? WTF is going on here?

NOTHING is going on. It's just lowermybills doing what they do best: getting your attention in the dumbest ways possible. Lowermybills is the kid in the lunchroom who only makes people laugh because he purposely snorts milk up his nose.

But as dumb as all the lowermybills campaigns are, I'm told they are among the most effective banners ever.

So keep this formula in mind when creating banners:

Stupid/Senseless10 + Heavy Rotation = Success.

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  • Frightening how many ills heavy rotation cures.

    By Anonymous chuck rampart, at January 30, 2009 at 3:11 PM  

  • They do have the dumbest ads I've ever seen. They are definitely pandering to the lowest-common-denominator, which maybe makes sense, as the only people that think they are going to get a great deal by clicking on a banner ad would have to be idiots to begin with. It probably makes the final sell easier.

    By Anonymous Anonymous, at June 17, 2009 at 9:07 AM  

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