Yes We Can Again
If it Ain't Broke...
When a slogan works, there's no sense in changing it. I don't see President Obama deviating much from his winning formula when he runs for re-election in 2012 against whomever the Republicans put up. Romney, Palin, Jindal, Huckabee or some as-yet-unknown will be up against a juggernaut of a brand that got its start with this ad.
Here's a younger, not-as-gray Obama in 2004, running for Senate on the slogan, "Yes We Can." A David Axelrod production, pre cool logo.
When a slogan works, there's no sense in changing it. I don't see President Obama deviating much from his winning formula when he runs for re-election in 2012 against whomever the Republicans put up. Romney, Palin, Jindal, Huckabee or some as-yet-unknown will be up against a juggernaut of a brand that got its start with this ad.
Here's a younger, not-as-gray Obama in 2004, running for Senate on the slogan, "Yes We Can." A David Axelrod production, pre cool logo.
Labels: 2012 presidential campaign, Barack Obama, David Axelrod, political advertising, slogans
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