I have to hand it to both of these businesses, they are on their game. A couple of weeks ago I was ticketed on I-4 for exceeding the speed limit (and another $96 violation I won't go into, lest I draw the ire and scorn of a certain portion of the audience). Not long after that, these two pieces of direct mail arrive on the same day. Smart marketers, grabbing the "who got ticketed today" lists from the various law enforcement agencies and promptly hitting up the bad drivers for business.
Same "Approved by the State of Florida" notifications, and even the same cost. It now comes down to choosing a traffic school based on design, copy points and the ability to "grab" the audience. Direct mail is tough. Some people love creating it, but I personally hate it as I am always at odds with the AE or client, who want it louder and nastier than should be lawful.
I'm probably going with the lady on the laptop and not the greasy-haired smiley boy.
Labels: AEs, copywriting, Design, direct mail, direct marketing, direct response