Where's My Jetpack?

Blast Fax From the Past

Labels: blast fax, direct marketing, direct response, email marketing, SPAM, spammers, twitter

Two Traffic School Direct Mails - Which To Choose?

I have to hand it to both of these businesses, they are on their game. A couple of weeks ago I was ticketed on I-4 for exceeding the speed limit (and another $96 violation I won't go into, lest I draw the ire and scorn of a certain portion of the audience). Not long after that, these two pieces of direct mail arrive on the same day. Smart marketers, grabbing the "who got ticketed today" lists from the various law enforcement agencies and promptly hitting up the bad drivers for business.

Same "Approved by the State of Florida" notifications, and even the same cost. It now comes down to choosing a traffic school based on design, copy points and the ability to "grab" the audience. Direct mail is tough. Some people love creating it, but I personally hate it as I am always at odds with the AE or client, who want it louder and nastier than should be lawful.

I'm probably going with the lady on the laptop and not the greasy-haired smiley boy.

Labels: AEs, copywriting, Design, direct mail, direct marketing, direct response

Nice Timing, WaMu

For the record, I was a fan of Washington Mutual's ~~current~~ now-dead campaign, "WooHoo!" particularly the radio stuff.

Received tonight in the mail, an invitation to secure a credit line with a bank that is now defunct.

Labels: direct mail, direct marketing, direct response, economic downturn, financial advertising, recession

The Boss Wants to Meet About Your Amazing Tool

We shouldn't look down on spammers. We can learn from them. They are really nothing less than marketers trying new ways to get you to act. And they try so hard.

The taunting email subject lines suggesting that my "schlong" "tool" or "P3n1s" should be 3 feet in length haven't been successful in getting me to open the emails. So now the spammers have a new tack.

There's a meeting with the boss! And of course Jimi's birthday is coming up.

Here are today's spams with that theme.

Labels: direct mail, direct marketing, direct response, email marketing, SPAM, spammers

Don't Call it Junk Mail

But ask yourself this: do you respond to it when it arrives at your house or inbox?

It's DMA time in Chicago. Keynote speaker is John Adams, Chairman and CEO of the Martin Agency.

So, it's about time for another edition of "Where's My Jetpack?" the clipart comic that's only funny once in a while.