Detroit: You're Doomed
Tesla Motors of California apparently got the message that not too many people could handle the $100K+ sticker on their sporty little electric car and are now taking orders for a newer version, the Model S, only half as pricey as the original Roadster. Looks like a promising vehicle, but that's still a big chunk of change to most of us.
I'm seeing beautifully produced TV ads these days for GM and Chrysler, ads that were paid for, I'm sure, with the money those companies got to rescue them. But as I'm looking at their offerings, I'm thinking to myself, "I don't want a computerized car that shows me maps and plays my iPod while warming my ass and sweetly talking to me." I don't care how many configurations the seats fold into. I want to get from Point A to Point B in relative comfort, with a minimal amount of expense in terms of price, maintenance and gas usage. And if it had some sense of style—wow—I'd be impressed. But Detroit can't seem to understand this.
So, go Tesla. After you've made a ton of money selling electric cars to rich people, maybe you can bring out a third model that the common Joe and Jane can afford. And please don't make it look like shit just because it's cheaper. Take a cue from the Target/Michael Graves teaming. Style doesn't have to be expensive.