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I was pleased to find this Flickr set of Bernie Fuchs illustrations. I have learned that Mr. Fuchs was a big deal in the golden era of advertising, when "graphic artist" actually meant "artist." His paintings always evoke the good life that advertising of the 50s and 60s promised, when the swarthy folks were either musicians serenading vacationers or bartenders mixing the classy people another round of drinks.
I don't suppose Bernie was mad at the world because he wasn't being shown in galleries, and was instead on the pages of every magazine in his day. This one was for Gallo Sherry. (Yes, I know, weird. People used to drink sherry.) I have "repurposed" it for my own amusement.
I don't suppose Bernie was mad at the world because he wasn't being shown in galleries, and was instead on the pages of every magazine in his day. This one was for Gallo Sherry. (Yes, I know, weird. People used to drink sherry.) I have "repurposed" it for my own amusement.
Labels: alcohol advertising, art, art direction, graphic design, Mad Men, music publishing, old ads, randomness, record labels
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