Wednesday, January 13, 2010

It's Got a Great Beat and It Makes Me Buy Cars

Too often, advertisers for cars don't even try anymore. Find a song you like and put some images up. Done. For instance, Spoon for Jaguar. Or more currently, Phoenix's "1901" being used by Cadillac. Lincoln is triple dipping these days, putting Shiny Toy Guns cover of "Major Tom" to work for the MKZ, Cat Power's cover of "Space Oddity" for the MKS, and here's one for the MKT, trying to get into the heads of people who remember this song.

It is a good song, but this cover by Sia is a little on the anemic side.

Here's the real one, from The Church, 1989. I'm glad these long forgotten Aussie boys are making some coin from Lincoln, but I wish I'd never seen their video for the song now. They're doing that gross, 80s stare at the camera thing while telling a disjointed story about a girl walking around with a gold frame, a style perfected by their far more successful countryman Michael Hutchence.

Anyway, now that that trip through the glory days of Australian rock is over, I don't think this sells a single car.

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  • I'd rather they kept on not trying because when they *do* try they come up with something like that "Sibling Rivalry" Cadillac spot, in which privileged rich kids race to the vacation home in their Caddies -- in cars now manufactured with bailout money. At least we don't have to see cars with bows on them for another year.

    By Anonymous everysandwich, at January 13, 2010 at 8:05 PM  

  • Since when did your Jetpack land you in Kansas???

    By OpenID adchick, at January 14, 2010 at 6:38 PM  

  • Ease up on the Absinthe, Adchick. What are you talkin' 'bout? Kansas? Wake up, Dorothy.

    By Blogger Jetpacks, at January 14, 2010 at 9:38 PM  

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