They Didn't Even Mention "Windproof"
Except for pizza and porn, we don't make much of anything in the US anymore. Except Zippo lighters and the occasional eye-catching ad. Two simple points: "Guaranteed for life" and "Made in USA." Love the junkyard of disposable lighters, driving the first point home. They keep hidden a third point that Zippo was founded on: "Windproof."
But like the heirloom watch ads, I'd like to see a nice shot of an old biker passing his Zippo lighter down to his skater grandson.
But like the heirloom watch ads, I'd like to see a nice shot of an old biker passing his Zippo lighter down to his skater grandson.
Labels: art direction, New York Times magazine, print ads
Sent into orbit at
1:36 PM
3 Comments:
They should trademark the sound of a Zippo lighter opening and then clicking shut. My Grandad, a famer, had a Zippo he used to light his own hand rolled cigarettes. I hear a Zippo, I think of him.
By
adchick, at March 28, 2010 at 7:46 PM
…and once you got to really know your Zippo, you could whip it out of your pocket and do a back-and-forth strike on the seam of your jeans to fire it up.
And I totally agree with adchick about the sound. It's like the rumble of a Harley.
One thing I don’t miss is the smell of the lighter fluid. At the time, romantic. In retrospect, vile.
By
Andy Jukes, at March 29, 2010 at 12:45 AM
Good idea, Adchick. They could create great ads featuring just that sound.
I used to able to pull that trick off, Andy. Need to get my hands on a Zippo and see if I still have the ninja skills. And regarding the fluid, I recall it leaking, and you had to be careful that your Zippo stood upright in your pants pocket.
By
RFB, at March 29, 2010 at 9:41 AM
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