Thursday, April 22, 2010

Keith Stone: The Smoothest Slacker in the Neighborhood

Taking a cue from what "The Most Interesting Man in the World" did for Dos Equis, Keystone gives us a hero for a younger crowd. The director told the actor, "Need you to be Jack Black, with that over-the-top, deadpan confidence, smarmy and funny all at once," and the guy executed the role well. Many great moments in this :30, from, "Hold my stones," to the revelation of what it is he's rescuing from the tree. The guy even wears a Member's OnlyTM style jacket. A nice effort for a beer that many regard as piss. But that's what advertising is about in many cases; putting a glossy coat of paint on something that is sub-par and getting guys to buy it. I can hear "Hold my stones" being repeated at many a frat party.

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1 Comments:

  • Keystone is one of those classic binge drinker price point favorites. So considering they market to the 14 to 22 year old male demo its dead on.

    By Anonymous Howie at Sky Pulse Media, at April 23, 2010 at 9:42 AM  

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