Keith Stone: The Smoothest Slacker in the Neighborhood

Taking a cue from what "The Most Interesting Man in the World" did for Dos Equis, Keystone gives us a hero for a younger crowd. The director told the actor, "Need you to be Jack Black, with that over-the-top, deadpan confidence, smarmy and funny all at once," and the guy executed the role well. Many great moments in this :30, from, "Hold my stones," to the revelation of what it is he's rescuing from the tree. The guy even wears a Member's Only^TM style jacket. A nice effort for a beer that many regard as piss. But that's what advertising is about in many cases; putting a glossy coat of paint on something that is sub-par and getting guys to buy it. I can hear "Hold my stones" being repeated at many a frat party.