Keith Stone: The Smoothest Slacker in the Neighborhood

Taking a cue from what "The Most Interesting Man in the World" did for Dos Equis, Keystone gives us a hero for a younger crowd. The director told the actor, "Need you to be Jack Black, with that over-the-top, deadpan confidence, smarmy and funny all at once," and the guy executed the role well. Many great moments in this :30, from, "Hold my stones," to the revelation of what it is he's rescuing from the tree. The guy even wears a Member's Only^TM style jacket. A nice effort for a beer that many regard as piss. But that's what advertising is about in many cases; putting a glossy coat of paint on something that is sub-par and getting guys to buy it. I can hear "Hold my stones" being repeated at many a frat party.

Brits Spotted Drinking American Piss

The year: 1972. Mick & Co were long past their initial introduction into the world of advertising, but here we see them getting a little more sophisticated, opting for product placement over outright shilling around the era of Exile on Main Street.

"Awright, I'll hold the beer for the camera, but I'm not singin' any bloody jingles."

"That's fine, Mick. Can you turn the can just a little so we can clearly see the label? And, Keith. I'm gonna need you to hold that spot in front of the amp for another couple seconds...and...got it. Thanks, Keith."

(These images were not Photoshopped)