I Think They Called it an "Icebox"

I'm a big fan of the oddly juxtaposed, the weird and off the wall, which is why when coming across this image for a 1950 refrigerator in an old copy of LIFE magazine over at Google Books, I felt the need to stock the fridge with beer. I don't know, just something about a bunch of proper ladies playing bridge and getting excited about binge drinking pleases me. It was kind of sad to imagine the original intent of the ad, where these ladies were interrupting their bridge game to get all excited about a new refrigerator. I assume it was bridge anyway, because ladies of that era were not allowed to play anything else.

I tried and tried to come up with a caption for this, but other than some sort of reference to the ladies loving a good stallion, I came up empty. I'm sure there are creative minds out there that can deliver a good line for this. Then we sell it to Rolling Rock and start our own shop. Or not. Whatever.