Subject Line: Fall Into Savings
Yes, they went there. NICE WORK, Grainger.
But the bad copy doesn't stop there...
Rake in! Get it?
But you're wondering what that free gift might be after you spend $299, aren't you?
I did the research for you. Get ready, 'cause this is a MIND BLOWER...
Aw, yeah!
Oh, and there's this:
But the bad copy doesn't stop there...
Rake in! Get it?
But you're wondering what that free gift might be after you spend $299, aren't you?
I did the research for you. Get ready, 'cause this is a MIND BLOWER...
Aw, yeah!
Oh, and there's this:
1. Offer valid for the intended recipient only and may not be combined with any other promotions or price discounts.
2. Offer applies to online purchases only for orders shipped within the 48 contiguous United States.
3.
The qualifying purchase for the Oversized Steak Knife Set is defined as
a single order that totals $299 or more (excluding tax and freight) on
Grainger.com.
4. Purchases placed on Grainger Repair Parts
Order Form, Custom Sign Center, Custom Filter Center, and sourced or
special order items do not qualify for this offer.
5. Customers participating in the Grainger for Your eProcurement Solutions program do not qualify for this offer.
6. Limit one promotional item per qualified Customer, per account.
7.
Purchases must be received by Grainger (and a Full Rights user must
approve the purchase) between 12:01 a.m. CT Oct. 28, 2015 and 11:59 p.m.
CT on Nov. 24, 2015.
8. To receive the free gift, you MUST include the promotional code in the Promotion Code Box on the Grainger.com order form.
9.
Quantities are limited and are available while supplies last; in the
event that supplies are exhausted, Grainger may substitute an item of
similar value.
10. The approximate retail value of the Oversized Steak Knife Set is $30.35.
11. The promotional item will be shipped separately from your Grainger.com purchase.
12. Please allow 6-8 weeks after promotion end date for delivery.
13.
If entering a trade promotion or acceptance by you of a free gift is a
violation of your company’s policies, do not participate in this
promotion.
14. VOID WHERE PROHIBITED BY LAW.
15.
Government and Healthcare employees are not eligible for free offers.
Employees of W.W. Grainger, Inc. and its subsidiaries and affiliates
are not eligible for free items.
16. Grainger.com purchases are subject to Grainger’s Terms of Sale.
17. Grainger and Grainger.com are registered trademarks of W.W. Grainger, Inc.
18. For more information regarding any of the trademarks used herein, please go to our Terms of Access, Trademarks Section of our website.
Labels: copywriting, email best practices, email marketing, fine print, Grainger, headlines, subject lines
2 Comments:
C'mon! Everyone knows Steak Knives are the second prize!
By John J. Wall, at November 17, 2015 at 9:50 AM
And coffee is for closers.
By RFB, at November 17, 2015 at 3:50 PM
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