Sunday, September 07, 2008

Getting Way Too Close To Our Customers' Daughters

Today's New York Times Magazine has one of those multi-page supplements that advertise a country in the Middle East. This week, it's Ajman, "Jewel of the Gulf," or "Emerald of the Sand" or some such thing, as they are all known. As usual, it's a bunch of carefully scrubbed copy showcasing the desert boom of the United Arab Emirates, with glittering glass towers and opportunity at every corner. Sultans, Princes CEOs and Sheiks tell you in boring advertorial style that this is where you need to spend your money. "It's the new land of opportunity," their eyes implore from their official portraits.
And within this huge and very expensive PR piece are many easily mocked ads, and since it's early and I can't think yet, I'll go for the cheapest, easiest one. It's for Ajman Bank, where we see a young girl being given to the banker as his new bride as a down payment on a loan.

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