And The Girls Will Want to Fondle it, Too

This copy kills me as it speaks to your dad, taunting him to be a man, grow a set and buy a Honda. Ride this onto campus and you've got a guaranteed orgy with random women coming your way in very short order.

Not unlike the power of Axe Body Spray, come to think of it.

Click for bigness

If This Van's Rockin

This is from late last year, but I love the concept. Old 70s airbrushed van art comes to life. You've got Viking guy, tiger-riding lady with a giant afro, unicorn-riding princess, and wizard in a crazy airbrushed old-school animation for Honda Odyssey's "Respect the Van" campaign. From agency RPA. The animation was created by Nylon Motion.



These were the kinds of vans that you saw on the street as a child and knew to steer clear of, because only drug dealers or child molesters would drive such things.

First Class is for Commoners

While browsing through the pages of Stratos, “the premiere in-flight magazine for corporate and private jets,” (tagline: Journey Beyond First-Class) I was intrigued by this ad for HondaJet, which unlike all the other private jet ads in Stratos, does not feature an arrogant woman in big sunglasses and a short skirt carrying shopping bags as she struts across the tarmac to her waiting plane. Or some silver-haired asshole CEO stepping off the plane with his perfect family, Junior even sporting a sweater tied around his shoulders, his polo shirt tucked into his khakis. (Yes, these ads were in the same issue.) Or they go for the "plane banking in the clouds" shot, which has been done only a million times.

Simple headline, simple line of copy. A shot of the plane and a nice (albeit clichéd and contrived) photo illustrating one reason why a person of extreme means might want a plane. Phone number, website, logo. Done.

It's not exceptional, but it beat the hell out of anything else in the magazine just because it didn't follow the formula.

I knew Honda was really adept at making long lasting cars and lawnmowers and has even been branching into the sure-to-be-lucrative android slave market, but jets? Cool.