We Interrupt This Broadcast

Usually all I do on this blog is make fun of stuff and bitch about things that suck. While that's fun, I'm going to change hats now and offer up genuine praise (again) for a brand that simply kicks ass. Publix Supermarkets.
This Florida-based, employee owned market has as its slogan, "Where shopping is a pleasure." While that is a pretty lame, old-school slogan, it is in fact true. Happy, helpful employees. Clean stores. Even their generic store-labeled products are creatively packaged. They do the best TV of any supermarket chain out there. Even their circulars in the Sunday paper are creative, and I throw those away instantly. "No matter," says Publix, "We keep them online for you." They even try to make their stores look cool. They don't cookie-cutter build them and rarely will you see the same architecture.

I may be blinded by the fact that I just discovered a sushi vendor at a local Publix who simply blows the doors off those uncaring sushi slobs at my local Albertson's. I would follow this lady on tour if she took her act on the road. Restaurant grade. Premium. Inventive. And she smiles and offers a genuine "thank you" when you snatch up her creations.

I may never have to shop at Albertson's again.

Grab Can, Lift Arm, Stack Can, Turn Around

In this area, there are basically two options for grocery shopping (three if you count Winn-Dixie, but nobody counts Winn-Dixie anymore, as they are dying a slow and painful death). We've got Publix and Albertson's.

The local Albertson's has a "fresh" fish counter in the back that tends to make the entire store smell like something rotting, the always rotating employees and managers are generally in bad moods, and they keep rearranging the aisles so no one can find anything.

By comparison, the local Publix is a veritable Disneyland. It's clean, the employees this week are the same ones from last month, and they always seem to be in good moods. The only area where Albertson's trumps Publix (locally, anyway) is fresh sushi, which I will go to Albertson's for when the sushi jones kicks in.

I'm pretty sure what makes Publix the better store is that Publix is employee owned. These people have a stake and therefore, they care.

It might also be the music. I think they just switched their music, or the manager's away for the holiday and the employees are having fun. Used to be all you'd hear were 70s classics from the likes of Carly Simon, Billy Joel and Gladys Knight. On a recent trip I heard Big Audio Dynamite and U2. Then yesterday it was Billy Idol and Joe Jackson. If I say, "Supermarket music," your top-of-mind song isn't going to be "Look Sharp."

And damnit if I didn't find myself, like a sucker, enjoying it. I have become the targeted demo supermarket shopper.

Previously in Supermarket Marketing:
Don't Wander From Your Brat as He Dances in the Cart