Money Won't Buy You Happiness...
But It Can Sure Rent it For a Long Time.I actually like the concept behind the ads for Patek Philippe watches - that you don't really own one, you just take care of it for your offspring - but their choice of models is bugging me. The man on the left could play a sophisticated Satan in a supernatural thriller, while the guy on the right is the perfect frat-boy, rich-kid stereotype who gets it in the end in a teen romantic comedy.
Labels: copywriting, luxury chronographs, models, patek philippe, print ads, timepieces, watches