Friday, October 05, 2007

Enrage The Consumer

I know there has to be a way to utilize blogs, vlogs, RSS, etc. to "engage the consumer," but it has to start with worthwhile content. Nobody cares about your corporate blog or any of your other social media efforts unless you are saying something worth talking about.

Or as Toad puts it, your brand is not my friend.








The latest installment in the royalty-free clipart comic called "Where's My Jetpack?" (You'll note a severe lack of diversity in these comics. That's not my fault. This particular series of clipart I'm ripping off appears to have been drawn in Idaho. Although, the guy above could be Hispanic.)

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Thursday, August 23, 2007

Everyone's an Expert - Just Ask 'Em

Michael Estrin of iMediaConnection wanted to know what I thought about the ROI of infotainment, of all things. So I told him.

I've also got an article up there about how to keep your coming corporate vidcast from sucking, if you must do the corporate vidcast thing.

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