Wednesday, August 26, 2009

Across From Super Wal-Mart

We're on a restaurant theme here today at Where's My Jetpack.

Having spent a couple years at a mid-sized market network affiliate making local commercials for clients with no money, I can sympathize with the creators of sushi restaurant spots.

This one for a sushi bar in D'Ibervile, Mississippi covers all the bases.

  • Stereotypical "Japanese" music bed? Check.
  • Too much copy? Check.
  • Cliché-ridden copy? No problem.
  • Slow pans of restaurant by a guy who is really a news photog? Yep.
  • Unappetizing food shots? Got it.
  • Rushed voiceover by unprofessional voiceover talent? Done.
  • End with view of exterior in a strip mall + phone number? But of course!
  • Bonus: Easy locator landmark.

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  • self-focused "creative type" blogger who thinks the client exists for him - check.

    By Anonymous huckleberry, at August 27, 2009 at 10:45 AM  

  • Spoken like a suit who has been immunized against anything that goes against the template. You can be creative while focusing on the client, Huckleberry Anonymous Coward.

    Does this spot make you want to go to this sushi bar? Or is it another standard local restaurant spot that blends into all the others?

    You do a disservice to the client with a spot like this, which was likely rushed through production (for free) so some jackleg AE could get his commission.

    When your clients have no money, you owe them all the more to create a spot that is memorable - and that can be done on a really low budget.

    Come back when you have a real argument.

    By Blogger Jetpacks, at August 27, 2009 at 10:57 AM  

  • My God...where DO you find this stuff? Image IS everything, so it's better to do it well, or just don't do it. BTW...I think Mr. Huckleberry owns a radio station here in Hooterville.

    By OpenID adchick, at August 27, 2009 at 9:38 PM  

  • Thanks, AdChick, for getting it. I hope Mr. (and I'm sure it's a mister) Huckleberry returns.

    I relish this argument with the AE that I always seem to lose. They win every time. Even though they know they're wrong.

    By Blogger Jetpacks, at August 28, 2009 at 11:39 PM  

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