Tuesday, March 09, 2010

Put Your Ass in The Air Like You Just Don't Care

Reminiscent of the Casare Paciotti ad from a few years back, we have a passed out woman, martini glass on the floor, face down on a white leather couch in a short dress. She is but the next local model in a series of ads for Scan Design, a trendy Florida furniture store known for provocative, odd ads.

She is in love with her couch. Why is that so wrong? So she's a potential victim of date-rape by her lusty couch. Why is THAT so wrong? She is in love, and the couch knows it can have its way with her, because it respects her in the morning.

Scan Design excuse themselves in the copy of this ad, explaining that the idea came from a painter who was simply trying to win their competition, the theme of which was "Fall in Furniture Love." The painting is the template for this ad. It's an ad within an ad. So clever.  Rustin Robinson painted a woman passed out face down on her knees, bent over a couch with her ass in the air. And he won. (Click image for the big.)

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