Saturday, February 17, 2007

Axe Wearers, You Boys Are Amateurs

Because you can never have enough Old Spice, here's a retro look at what made Swordsmen of Old splash on the sailor's aroma in generous amounts. Note the "diversity" attempt and the simple USP: Girls Like It. Also noteworthy, the woman pausing in front of the spouting fountains. Risqué!

Suicide Thwarted by Old Spice
Old Spice Goes For Gay Market in 1971

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