Locals Only: Marketers Throwing Stones
Part IX in a series of reviews of very local advertising
It doesn't really fall into the category of "direct mail" since it arrives in the driveway, but I get these little offers once in a while. It's not a bad practice, really. A landscaper tosses a handful of decorative landscaping rocks in a Ziploc® bag along with a cheap flyer made in Word® (oh yeah! Algerian font!) and offers to help me make my yard look better.
From a delivery perspective, it's simple. Heavy bag, protected from the weather, flies pretty straight when tossed from a moving vehicle.
Can't cost too much, either.
The only problem I have with this is that the person tossing the bags of rocks likely drove past my house and said, "Oh, definitely! This dude needs major help. Toss one here." So I feel insulted and now more motivated to do it myself. I noted that my neighbor with the perfect yard didn't get one of these.
Previously in Locals Only
It doesn't really fall into the category of "direct mail" since it arrives in the driveway, but I get these little offers once in a while. It's not a bad practice, really. A landscaper tosses a handful of decorative landscaping rocks in a Ziploc® bag along with a cheap flyer made in Word® (oh yeah! Algerian font!) and offers to help me make my yard look better.From a delivery perspective, it's simple. Heavy bag, protected from the weather, flies pretty straight when tossed from a moving vehicle.
Can't cost too much, either.
The only problem I have with this is that the person tossing the bags of rocks likely drove past my house and said, "Oh, definitely! This dude needs major help. Toss one here." So I feel insulted and now more motivated to do it myself. I noted that my neighbor with the perfect yard didn't get one of these.
Previously in Locals Only
Labels: direct mail, direct marketing, landscaping, local advertising, locals only, surf punks
Sent into orbit at
6:16 PM
3 Comments:
Maybe your neighbor just removed it from his driveway before you. If he's that attentive to his landscaping, he probably can't tolerate a bag of rocks for very long.
By
Anonymous, at February 7, 2008 at 11:26 PM
I think that’s that new hyper-targeted marketing thing I heard so much about.
By
Anonymous, at February 8, 2008 at 2:56 PM
just make sure those bags weren't filled by undocumented workers.
By
HighJive, at February 9, 2008 at 2:42 PM
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