More Things The Obamas Like
During the campaign, we found out that Barack Obama likes fancy snacks and wussy teas. When he did eat—which was often an uncomfortable sight, not unlike watching an anorexic supermodel being force-fed a bacon cheeseburger—we noted his preferences. We learned of his bicycle, his clothing, his cars and his sunglasses. And sales of those things went up after they were revealed. So now the Obama girls have a new swingset.
In these trying times, a business needs all the exposure it can get, and hitching your wagon to the Obama train has proven successful for many fine merchants. I wouldn't recommend Rainbow Play Systems of South Dakota be super-shameless about the fact that the Obamas chose their company for a swingset, but maybe they could do some Direct Mail/Email Marketing along these lines.
Labels: ad satire, Barack Obama, direct mail, economic downturn, email marketing, endorsements, shameless
3 Comments:
Do you also recommend they use Comic Sans for all the copy in their flyer?
By Unknown, at March 5, 2009 at 6:51 PM
Actually, Troy, it's not Comic Sans but a close derivative - and yes - if you're going to go with a cheap and nasty ploy - then use a cheap and nasty font.
By RFB, at March 5, 2009 at 7:20 PM
the font is Chalkboard, btw.
By RFB, at March 6, 2009 at 10:12 AM
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