Counting Chickens That Never Hatched

Or putting all your eggs in one basket. Something, I don't know. Either way, some people have egg on their faces today.

Vitamin Water and Nike, following the script laid out by the NBA and the broadcasters, predicted a Kobe Bryant/Lebron James final and produced some fun and expensive commercials to that end. They never consulted with @dwighthoward, the non-tattooed, unassuming player who has no high-profile endorsement deals. Yet.





This little backwater, less-than-large media market is pretty psyched right now, glad that it isn't all about Disney for a little while, even if the team's name is a not-too-subtle nod to Disney. Lots of chest-thumping going on from the usual suspects, all proud to "finally get some respect."

Eventually the Magic will play in another venue, instead of the embarrassingly named Amway Arena. The Magic are also owned by Amway kingpin Rich DeVos, who has a management opportunity for you in his company.