Super Saturated Street Views - "Moving Pictures" Edition
Some time back, I was cruising around the world on Google Street Views and came across a Porsche just south of Bellagio in Italy, meandering along the shores of Lago di Como behind the Google Street View Car. I thought, "That'd make a nice Porsche ad." Then recently, I was watching a Rush documentary and wondering, "How come no Rush music has ever been featured in a commercial?" UPDATE: MTLB thinks Rush music was used for a Nissan Pathfinder commercial some years back. Regardless, this will make that look like trash.
So, I'm combining the two interests - Rush and Street Views. Here's an ad made entirely from Google, including the pull-away at the end using Google Maps. I even took the tune from YouTube, where every song you ever wanted to hear resides for free, except the music of Prince, who has a crack legal team that will sue your ass in two shakes of a backup dancer's tail if you so much as THINK of one of his songs without asking.
And every Rush fan, be they old school headbangers or fans of "The Mullet Years" will agree, YYZ is the tune that unites every generation of Rush fan, and I've selected the best :30 of that tune. So here goes: I'm ready to be a one man crowd-source with this thing and take a couple hundred grand, 'cause I need a new roof. (And a Porsche, s'long as I'm at it.)
Here's the reasoning:
So, I'm combining the two interests - Rush and Street Views. Here's an ad made entirely from Google, including the pull-away at the end using Google Maps. I even took the tune from YouTube, where every song you ever wanted to hear resides for free, except the music of Prince, who has a crack legal team that will sue your ass in two shakes of a backup dancer's tail if you so much as THINK of one of his songs without asking.
And every Rush fan, be they old school headbangers or fans of "The Mullet Years" will agree, YYZ is the tune that unites every generation of Rush fan, and I've selected the best :30 of that tune. So here goes: I'm ready to be a one man crowd-source with this thing and take a couple hundred grand, 'cause I need a new roof. (And a Porsche, s'long as I'm at it.)
Here's the reasoning:
- Rush and Porsche are a natural fit: Power + Precision
- Some older Rush fans are wealthy now, even in this recession, and Rush fans are out of the closet. This tune will stop them in their tracks, guaranteed.
- Porsche HAS to be hurting in this economy.
- It rocks.
- It was easy and cheap. Took me a few hours. Keep in mind, this is spec. We'll make it HD and pretty in a nice studio somewhere. (It's the IDEA that counts, bitches.)
- It's an opening for Google to license their Street Views for commercial usage, seeing as they're out to rule the online revenue world.
Labels: auto advertising, Canada, economic downturn, Germany, Google, Google maps, Google street views, Italy, music for ads, porsche, Rush, spec ads, YouTube
8 Comments:
NICE! Hope you make a bazillion $ on it!
By Anonymous, at July 6, 2010 at 1:36 AM
FUCKING AWESOME! FUCKING BRILLIANT! Though the Ital's should be mountain biking instead of wearing pretty lycra on their road bikes. BTW is it ok for me to use the F word on your blog Dave?
As for Rush, they are like Neil Young. They are about the music and they don't need the money. Jay-Z went from kind of street hip-hop to pop music sellout over the years. He made that New York song with Alicia Keys, what a year ago? Now its the theme song for the show Rescue Me on FX. ON FX! Can I use that F word again paired with 'greedy cheap sellout'?
By Howie, at July 6, 2010 at 9:44 AM
Love that. It must have been very therapeutic to assemble.
By shabbazz, at July 6, 2010 at 9:44 AM
What a cool thing to do. Even though I hate Rush. :)
By Ben Mall, at July 6, 2010 at 6:11 PM
this echos with the sound of a salesman....
Very nice. Better than 90% of the crap I'm seeing on the tv.
By Brand Zeitgeist, at July 7, 2010 at 4:15 PM
Words of a prophet, Chris.
By RFB, at July 7, 2010 at 6:02 PM
I can't have italy, or a porsche, but i can have google earth. well done man.
By raytubes, at July 8, 2010 at 3:55 AM
very cool!!
By Kevin Gough, at March 1, 2012 at 1:18 PM
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