No Worries: Rush Will Never End Up Like Johnny Rotten

Here's a new spot from AT&T that features a slacker dad shopping for his newborn daughter. He rides around on a mouse wearing a Rush t-shirt. Get it? He's shopping online!!! And likely found the Rush onesie here. The girl will likely grow up to be a total geek.



I can't lie anymore, I love Rush, but I don't know how I feel about them getting this much mainstream action. I mean sure, I pitched them collaborating with Porsche, but that was based on their music.

As Geddy Lee said, "We're the world's biggest cult band." Maybe all the love the band has received in the last year has made them an "acceptable" cult band. I guess I'm glad they're finally getting their due.

Locally, a music writer I follow on Twitter went to their recent show in Tampa. Money quote:

"...a talented band that has forged a strong and unique bond with its fans simply by being honest about who they are and what they do. If that’s not punk rock, I don’t know what is."

Eat it, John Lydon.

(I posted this spot earlier in its unfinished state, but the agency requested it be removed from YouTube because it wasn't done.)

Super Saturated Street Views - "Moving Pictures" Edition

Some time back, I was cruising around the world on Google Street Views and came across a Porsche just south of Bellagio in Italy, meandering along the shores of Lago di Como behind the Google Street View Car. I thought, "That'd make a nice Porsche ad." Then recently, I was watching a Rush documentary and wondering, "How come no Rush music has ever been featured in a commercial?" UPDATE: MTLB thinks Rush music was used for a Nissan Pathfinder commercial some years back. Regardless, this will make that look like trash.

So, I'm combining the two interests - Rush and Street Views. Here's an ad made entirely from Google, including the pull-away at the end using Google Maps. I even took the tune from YouTube, where every song you ever wanted to hear resides for free, except the music of Prince, who has a crack legal team that will sue your ass in two shakes of a backup dancer's tail if you so much as THINK of one of his songs without asking.

And every Rush fan, be they old school headbangers or fans of "The Mullet Years" will agree, YYZ is the tune that unites every generation of Rush fan, and I've selected the best :30 of that tune. So here goes: I'm ready to be a one man crowd-source with this thing and take a couple hundred grand, 'cause I need a new roof. (And a Porsche, s'long as I'm at it.)

Here's the reasoning:

• Rush and Porsche are a natural fit: Power + Precision
• Some older Rush fans are wealthy now, even in this recession, and Rush fans are out of the closet. This tune will stop them in their tracks, guaranteed.
• Porsche HAS to be hurting in this economy.
• It rocks.
• It was easy and cheap. Took me a few hours. Keep in mind, this is spec. We'll make it HD and pretty in a nice studio somewhere. (It's the IDEA that counts, bitches.)
• It's an opening for Google to license their Street Views for commercial usage, seeing as they're out to rule the online revenue world.

Well, I guess I've opened up an opportunity for at least three entities to order me to cease and desist, and to them I say, "Live a little and lighten up." (And feel free to hire me. And of course we can work on my lame tagline at the end. But it's easy, cheesy and obvious, in anticipation of the client's desires.)

Canada's #1 Export

Now that it's safe for Rush fans to come out of the closet, what with the appearance of the band on The Colbert Report, their featured role in the comedy I Love You, Man, and their recent documentary, Beyond The Lighted Stage taking an Audience Award at the Tribeca Film Festival, I'm going to go ahead and risk alienating some readers by letting you know that I, for many years, have kept somewhat hidden my love for Rush.

There. I'm out! I feel so free!

They are awesome, "The Synthesizer Years" notwithstanding. How awesome? Matt Stone and Trey Parker, creators of South Park, created the opening video to their last tour. Sure, all their stuff doesn't work for me, and I have accused them of being (as they note in the film) "pretentious," but for three guys to make this much incredible music is just stunning. I get that they're a musician's band, and they're not for everyone. Those who appreciate them tend to do so to a psychotic degree while those who hate them do so with equal fervency, but they've been with me for a long time. When I fell asleep and rolled my Toyota Celica on I-5 in San Diego one early morning as a teenager, it was Rush playing from the cassette deck when I awoke upside down. (Seatbelts Save Lives, Kids!)

I understand that the band (as pointed out in I Love You, Man, as well as in the recent documentary) are not exactly a favorite among the ladies, unless those ladies are 11-years-old and pure musical geniuses. I only today saw this, so if it's old to you, apologies. Here's an 11-year old girl playing the highly complex Rush composition YYZ - by herself - on keyboards.



For the uninitiated, YYZ has worldwide appeal, as evidenced by this inspirational footage of a crowd of 60,000 Brazilians actually SINGING to an INSTRUMENTAL.

(For the non-Canadian and non-Rush fan, YYZ is the airport code for Toronto.)

Why no one has ever licensed any Rush tunes for commercial use is a mystery to me. Perhaps the heady lyrics and "pretentiousness" have hindered advertisers. I'm working on a little spec spot that I hope might change that.

Seven Other Places

Here are seven other places on the Internet you could be right now.

1. Every Presidential campaign logo since 1960. (Page might take some time to load.)
2. It's an animated chimp movie, with jetpacks! (With Amtrak as a sponsor? Sure to suck.)
3. Huge in Brazil, ancient Canadian power trio Rush. Their fans down there even sing to the instrumentals.
4. Meatwater. (Thanks, Fish & Chimps.)
5. The Obama worship has officially gone too far.
6. Passionate-White-person-teaches-inner-city-youth-to-shine.
7. A cool design firm wants you to work for them. You'll have to move to Jordan.