Your Time is Gonna Come

I got an invitation to join YET ANOTHER network thingy today. This one was for “Spock.”

Cute.

Don’t need it. Won’t use it. (I know it's been around a few months, but this was the first time I was invited to "join.")

Spock is “a search application that allows you to see what people are saying about your friends and colleagues.”

Whatever.

At some point, this has to stop. How many different ways do we need to be “linked-in?” And which one is the best? How many different ways can I twitter your myspace or digg your facebook? What does it matter if I “know” someone you “know?” Are we going to transact business? I sincerely doubt it. Maybe we’ll talk about what an idiot you are behind your back.

A former colleague has apparently been viewing questionable content on myspace and now I get two comments a day from him about ringtones. Thanks, dude. I’m deleting you as my “friend.”

I say everyone just get a website. I’ll link to you if I like you and I will check on you once in a while. I may even comment on your blog if I have a moment. If you are in business, title and tag your pages with something semi-related to what you do, and I might find you in my search engine of choice

This giant overloaded blimp called Web 2.0 is about to go down in flames. There are a bunch of "thought leaders" in the "interactive space" on board, and they're wearing gasoline-soaked suits, walking around lighting matches. Show me one client who turned a blog post into actual revenue and I will show you 50 who tried it and found it to be a colossal waste of time. Show me how Facebook helped your clients. Give me a case study on how being Linked-In was beneficial in DOLLARS (not Linden dollars). Show me how having 10,000 “friends” is worth two shits. And if you say, “It’s about branding. It’s about name recognition,” then we’re done talking because you are selling snake oil.